This editorial photography project documents CLM Supply, a local vintage store built by a young entrepreneur from my hometown. The goal was to capture the character of the shop, the owner’s personality, and the cultural impact of upcycling and sustainable fashion.

Using a documentary-style approach with harsh on-camera flash, the visuals highlight the nostalgia, pop culture, and personality found throughout the store, from vintage apparel and sneakers to the creative environment the owner has built. The final images were used in a mock editorial magazine layout, demonstrating their versatility and how they could be applied across a wide range of advertising and promotional materials.