Liquid Online Banking is a complete branding package I designed for a modern, Gen Z–focused digital banking platform. It includes a bold logo, bright color palette, clean typography, and a series of graphic applications. Every element was crafted to reflect Liquid’s mission of connecting with young, first-time money managers through simple layouts, vibrant visuals, and fresh, modern ideas. The final outcome successfully communicates the brand’s purpose and audience, creating a minimal, energetic identity that positions Liquid as a go-to online bank for the next generation.